Make an Awesome Video for Your App

Nokia has gone to great lengths to make it easy for developers to create promotional materials for their Windows Phone apps. This quick video shows you how to do it.

Steps to make your own

  1. Got to the Marketing Toolkit main page (you’ll need to be signed in)
  2. Select the checkbox under “Promotional Video”
  3. Paste in the Store URL to your app
  4. Select the platform of your choice (I chose Lumia 920)
  5. Select a language
  6. Click “Continue”

On the next page:

  1. Select a category
  2. Make sure the app name is correct
  3. Click “Continue”

On the next page, you can choose the words that get displayed during the video, choose the adjectives that best describe your app’s user experience.

  1. Select all three words for your app
  2. Select the screenshot you want to be in the video
  3. Choose the music you want in the video
  4. Click “Preview Video”

You’ll be brought to the preview page. If you want to change something, you can go back and alter your choices.

  1. If you like the video, click “Continue”
  2. Click “Create Video”

You’re almost done, the next steps take involve signing into your youtube account and the video’s full rendering.

Congratulations, you now have a great looking video to promote your app.


6 thoughts on “Make an Awesome Video for Your App

  1. Pingback: [Windows Phone] Marketing in a Box. Promociona tus Apps! | Javier Suárez Ruiz | Blog

  2. Pingback: [Windows Phone] Marketing in a Box. Promociona tus Apps! - Javier Suárez

  3. Video gets created, never gets uploaded to YT. I am logged in to G+ and YT and have everything linked. Fails every time 😦
    Wish there was an option to download the vid so I could upload it manually myself

    • I have seen this happen a couple times. I fixed it by using a different browser and/or also clearing the browser cache. The video will remain in your account, so when you sign in again, you’ll see it as part of the kit name you gave it in the beginning.

      Also note that I have experienced problems with creating videos when the data connection is slow.

  4. Pingback: How to Market and Promote your apps on Windows Phone and Windows 8 - Microsoft UK Faculty Connection - Site Home - MSDN Blogs

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